PPC

PPC for hotels

PPC for Hotels

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Why choose PPC for your hotel?

What is hotel PPC? PPC (pay-per-click) is a fantastic, cost-effective way to drive more website traffic, bookings and fend off competition from OTA’s.

An effective hotel PPC marketing strategy can quickly get your hotel excellent visibility on search engines to encourage more direct bookings, all for an impressive ROI!

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An experienced hotel PPC agency

We are a Google partner hotel PPC agency with over 10 years of experience. We offer hotel PPC services that are guaranteed to increase direct bookings, awareness & traffic.

Here at Arise Hotel Marketing, we have years of experience unleashing the full power of digital marketing for hotels through various marketing channels including SEO, Social Media, Web Design & PPC. We understand hotels and their specialist needs and we’re here to help.

Not only that, but our work speaks for itself, you can find our digital marketing insights published in Hotel Owner, Boutique Hotelier, Hotel Designs, Hotel Speak, Luxury Hospitality Magazine and Boutique Hotel News.

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Reduce OTA commissions with an effective hotel PPC strategy

Implementing a robust Hotel PPC strategy can significantly reduce your reliance on Online Travel Agencies (OTAs) and their associated commissions.

With our PPC for hotel services, you can reduce the amount of commission you’re paying to the OTAs and refer more customers to book directly through your own website with impressive ROIs.

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Google Ads, Microsoft Ads & Meta Search

Increase your hotel’s website visibility by appearing on the first page of the most accessed search engines. At Arise Hotel Marketing we can offer coverage across both Google Hotel Ads and Microsoft Advertising to really get your hotel seen while returning an impressive ROI.

We’ve also introduced metasearch for hotel services to help your hotel get even more direct bookings and exposure.

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“Professional, responsive, with strong technical support, always looking for opportunities to drive us forward.”

Paul Roden

Losehill House Hotel & Spa

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“The team at Arise have done fabulous job of maintaining the Coniston Hotel’s social media for the past 4 years. Myself and the team have found them invaluable. Highly recommended for engaging online customers and producing quality content.”

Amie Capstick

The Coniston Hotel Country Estate & Spa

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“Arise have helped us grow our online presence for a number of years now. The work undertaken has allowed us to maintain a good spot on Google and ultimately helped boost our bookings.”

Laura Ball

The Peacock at Rowsley

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“Investing in our digital marketing has been extremely worthwhile. We have been able to communicate with a large proportion of our customers in new ways which has seen our revenue increase.”

Paul Roden

Losehill House Hotel & Spa

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Why choose Arise as your hotel’s PPC agency?

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Increase guaranteed

We believe in what we can do for you – if you don’t see an increase through what we do within 3 months of working together, we refund 100% of our fees.

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No fixed contract

We don’t tie you in to a long-term contracts, instead contracts are 1-month rolling, and you can change level when you require.

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Transparent reporting

We’re open and honest about progress, sharing a report with you every month, along with regular strategy calls and proactive suggestions.

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We love hotels

With years of industry-specific experience as a hotel marketing agency, we’ve developed a deep knowledge and passion for hotels and the hospitality industry.

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Our hotel PPC management process

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Keyword reasearch

Keyword research is the most important foundation to any sucessful PPC campaign.

We work closely with you to identify the most relevant, high-intent and profitable keywords potential guests are using.

This ensures your ads are showing for the most relevant searches, wasting no budget on searches unlikely to convert.

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Campaign build

We’ll then carefully build your campaigns, creating compelling ad copy and assets tailored to your hotel’s unique selling points.

We structure the campaigns to ensure your perfect target audiences are being targeted.

This approach not only drives traffic, but leads to more direct bookings.

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Optimisation

Ongoing maintenance and optimisations are vital to ensure the campaigns are converting.

We regularly monitor and improve the campaigns to ensure you’re recieving the best ROI. This includes refining keywords, audiences, ad copy, bid stategies and more.

Our aim is to drive cost-effective direct bookings, and to keep them coming consistently.

PPC FAQs

What is Hotel PPC?

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Hotel PPC (Pay-Per-Click) is a digital advertising strategy where hotels pay for visits to their sites through platforms like Google Ads.

In Hotel PPC, advertisers pay for each click on their ads, targeting specific keywords related to their offerings, such as room types, amenities, and local attractions.

When potential guests search for terms like “hotel in [location]” or the hotel name, ads appear at the top of the search results. This approach helps hotels gain visibility among online travel agencies (OTAs) and effectively attract more bookings.

Why is PPC important for hotels?

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PPC is especially important for hotels. It targets potential guests at the exact moment they’re looking for what you offer. You can target specific searches and ensure you’re only paying for relevant clicks.

It’s fast too – unlike Hotel SEO, Hotel PPC is instant! You can create and enable campaigns and then start bringing in traffic and bookings right away.

But one of the main things that makes PPC vital for hotels is that a well-crafted campaign can position you in and amongst the OTAs, creating a level playing field and helping to drive users to book directly.

How can Hotel PPC increase direct bookings?

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PPC advertising can increase direct bookings for your hotel by effectively reaching the right people, fast.

Thanks to their customisability, a well targeted Hotel PPC campaign will bring in highly relevant, searchers that are highly likely to convert. You can include any offers and deals that makes direct booking much more appealing.

Hotel PPC advertising also allows you to compete with the OTAs. Often you’ll find that if you search for your hotel, an OTA will be showing ads. PPC for Hotel, puts your website right amongst those OTAs, allowing you to encourage people to book direct instead.

Here at Arise Hotel Marketing, we’ve been running PPC advertising for hotels for years, cutting OTA bills and driving cost-effective conversions.

Maximise your ROIs with PPC.

How to find the best hotel PPC agency?

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To find the best hotel PPC agency, it’s key to prioritise agencies that have relevant hospitality experience.

It’s important to check their case studies and client reviews to check their effectiveness and the results they’ve delivered for similar properties.

It’s key to also consider the level of communication and offerings within their packages, and their terms of payment options!

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