Blueviu

Blueviu

Boosting direct booking enquiries and brand exposure through expert Google Ads management

PPC

Blueviu, Paros based vacation rental and property management company, started working with us in early 2023 to enhance their online visibility, drive new business enquiries, and increase property bookings.

Leveraging our expertise in digital marketing, we crafted a comprehensive strategy focused on Google Ads.

Blueviu Villa

Strategy & Implementation

1. Detailed Conversion Tracking

To measure the effectiveness and ROI of our new campaigns, and Blueviu’s existing marketing efforts, we managed and implemented detailed conversion tracking.

Working closely with their team, we could define clear conversion goals that aligned with their business objectives.

We then ensured ample tracking was set up for these actions enabling us to monitor the success of the marketing campaigns, the number of enquiries and key actions on the website.

 

2. Google Ads Campaign Structure

We designed and implemented a user-friendly and intuitive Google Ads structure ensuring Blueviu’s key demographics were being reached.

This meant thorough keyword research – identifying high-intent and relevant keywords and creating compelling ads and assets to attract potential customers no matter where they’re browsing.

 

Results

Since working with Arise, Blueviu has seen improvements in their online presence and enquiries. There’s been notable increases in website sessions and a clear growth in events completed on their site, translating into bookings.

For more information on how Arise can help your business achieve similar success, contact us today.