Strategy & Implementation
1. Detailed Conversion Tracking
To measure the effectiveness and ROI of our new campaigns, and Blueviu’s existing marketing efforts, we managed and implemented detailed conversion tracking.
Working closely with their team, we could define clear conversion goals that aligned with their business objectives.
We then ensured ample tracking was set up for these actions enabling us to monitor the success of the marketing campaigns, the number of enquiries and key actions on the website.
2. Google Ads Campaign Structure
We designed and implemented a user-friendly and intuitive Google Ads structure ensuring Blueviu’s key demographics were being reached.
This meant thorough keyword research – identifying high-intent and relevant keywords and creating compelling ads and assets to attract potential customers no matter where they’re browsing.
Results
Since working with Arise, Blueviu has seen improvements in their online presence and enquiries. There’s been notable increases in website sessions and a clear growth in events completed on their site, translating into bookings.
For more information on how Arise can help your business achieve similar success, contact us today.