43%
80%
>10%
Here at Arise, we’ve been working with the team at Losehill House for years – mainly focusing on their social media management and website maintenance. However, more recently, they approached us looking for help with their PPC and SEO.
The aim was to boost visibility and increase their direct bookings, cutting down their OTA bill. After the initial SEO & PPC review, we noticed some clear opportunities to make improvements that could significantly impact their goals.
Our approach was twofold: analyse, optimise and improve the PPC campaigns to reduce wasted budget and bolster the SEO strategy to enhance organic reach and rankings.
After taking a deep-dive into the Google Ads account, we identified areas for improvement:
Focusing on these key areas, we were able to reduce spend, whilst increasing the quality of traffic and overall room bookings, reducing their reliance on OTAs for bookings.
We also outlined a thorough SEO strategy aiming to boost organic visiblity and traffic.
After in depth keyword research, we built a strategy targetting sustainable long term growth. Through the optimisation of technical SEO issues, refinement and creation of content and off-page SEO work, we’ve seen some excellent results.
The results speak for themselves:
It’s clear to see significant improvements in both SEO and PPC, driving more quality traffic to the Losehill website. Not only have we generated traffic, but a significant increase in bookings and revenue, cutting down Losehill’s reliance on OTAs.
At Arise, we specialise in hotels, and maximising their revenue from digital. If you’re looking to boost your hotel’s online presence and drive direct bookings, get in touch with our expert team today. Let us help you achieve the digital success your property deserves.
