Hotel SEO services that are guaranteed to increase your direct bookings, traffic and awareness.

Hotel SEO, which stands for Search Engine Optimisation, is the process of optimising your hotel’s website to increase its discoverability on search engines such as Google and Bing. Due to the enormous influence search engines have on the internet, SEO is essential for hotels of all shapes and sizes to be seen.

SEO for hotels aims to help your hotel’s website climb further up the search engine results pages (SERPs) to become more visible for users searching for specific keywords and phrases that are relevant to your hotel and its offering.

Increasing a hotel’s direct bookings and enquiries is the main goal for any hotel and therefore your hotel’s digital marketing strategies should be focused on achieving this.

Improving your ranking on search engines for relevant user searches will lead to more high-quality traffic visiting your website. As a hotel, you’re competing with many websites all aiming to get that valuable booking, whether it’s online travel agents (OTAs) or competitors, you need to be able to compete with the crowd and show up when someone searches.

It’s important to do your research when selecting the best hotel SEO agency.

Find an agency with high-quality work that’s driven results. Look at their current and past clients and assess if you’d fit in. It’s also important to check their reviews on something such as Google. Also, check they are industry experts – do they work with a lot of hotels?

As an agency with a lot of experience, it’s a question we get asked a lot.

It’s important to be aware that there’s no ‘quick wins’. SEO is a long-term process and depends on a number of things to be effective.

It’s tough to identify a specific timeframe for when SEO will start showing results, because search engines use algorithms that frequently change or update, impacting the duration it takes for SEO efforts to become noticeable. Effective SEO strategies require ongoing adjustments and monitoring to align with these evolving algorithms and to continually improve and maintain search rankings.

However, if we did have to put a timeframe on it, we’d say that you will potentially start seeing movements around the 3-6 month mark.