Social Media

Social media for hotels

Hotel social media services that are guaranteed to increase your direct bookings, traffic & awareness.

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Specialist social media marketing for hotels

Using social media to market a hotel can be a tough job. Even with a decent understanding of social media, effectiveness is often limited by time, resources, and managing people, not to mention the know-how of advertising campaign management, algorithms, live chat, and specialist software.

Choosing to partner with our specialised hotel marketing agency is an investment in a team of seasoned experts wholly dedicated to catapulting your hotel into the spotlight. And the best part? This service often comes at a cost that’s equal to or even less than hiring an in-house team.

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Your hotel social media taken care of

With us, consider all your social media management needs taken care of. Through proactive liaison with you and your team, we gain a thorough understanding of your goal priorities and get to work.

This ensures the creation of effective content, manages your online reputation, actively responds to your customers messages, invests advertising spend wisely, and revitalises your social media channels.

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Benefit from social media experience & expertise

Social media is important to us – we’ve been at the helm of many successful social media presences for well over 10 years now. We even bought a social media specialist agency to complement our existing team.

We work with hotels to share our experience, lighten the burden of social media updates, and make them more effective.

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A passion for the hotel industry

Over the years, we’ve grown a particular passion for the hotel industry, and have developed a deep understanding of how social media works for hotels. This is where we’ve seen clients benefit the most, from engaged audiences, magnified brand reputation and excellent returns on marketing budgets.

Don’t just take our word for it either, you can find our professional advice published in Hotel Owner, Boutique Hotelier, Hotel Designs, Hotel Speak, Luxury Hospitality Magazine and Boutique Hotel News.

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“Professional, responsive, with strong technical support, always looking for opportunities to drive us forward.”

Paul Roden

Losehill House Hotel & Spa

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“The team at Arise have done fabulous job of maintaining the Coniston Hotel’s social media for the past 4 years. Myself and the team have found them invaluable. Highly recommended for engaging online customers and producing quality content.”

Amie Capstick

The Coniston Hotel Country Estate & Spa

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“Arise have helped us grow our online presence for a number of years now. The work undertaken has allowed us to maintain a good spot on Google and ultimately helped boost our bookings.”

Laura Ball

The Peacock at Rowsley

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“Investing in our digital marketing has been extremely worthwhile. We have been able to communicate with a large proportion of our customers in new ways which has seen our revenue increase.”

Paul Roden

Losehill House Hotel & Spa

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Why choose Arise as your hotel’s social media agency?

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Increase guaranteed

We believe in what we can do for you – if you don’t see an increase through what we do within 3 months of working together, we refund 100% of our fees.

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No fixed contract

We don’t tie you in to a long-term contracts, instead contracts are 1-month rolling, and you can change level when you require.

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Transparent reporting

We’re open and honest about progress, sharing a report with you every month, along with regular strategy calls and proactive suggestions.

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We love hotels

With years of industry-specific experience as a hotel marketing agency, we’ve developed a deep knowledge and passion for hotels and the hospitality industry.

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Our social media process

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Discover

We start with a thorough discovery process where we get to know your hotel and it’s current social media landscape.

By analysing your existing channels, audiences, content, tone of voice and competitors we can identify gaps and opportunities for a new social media strategy.

This created the perfect groundwork for a social media strategy that’ll help your hotel grow.

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2

Plan

With a solid understanding of your hotel and its market, we use that to develop a comprehensive social media strategy, perfectly tailored to your hotel.

With a collaborative content calendar, we work with you to plan content well in advance, aligning with your marketing goals and seasonal promotions.

We take a collaborative planning approach to ensure we’re perfectly aligning with your hotel, its brand and your tone of voice before anything is published.

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3

Act

Once planned effectively, we begin to implement the social strategy.

We’ll create and schedule compelling content thats going to drive engagements with your audience.

Our knowledgeable and experienced team will monitor the effectiveness of each campaign and post, using the insights gained to consistently improve future postings.

Social media FAQs

Why do hotels need social media?

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Social media is a crucial channel for hotels as it drives engagement, strengthens branding and reaches current and potential guests effectively.

It allows hotels to showcase their amenities, highlight guest experiences and to promote any special offers.

Social media is also an excellent channel for customer service, where hotels can respond to enquiries, resolve guest issues and build relationships with their customers.

By building and maintaining a strong social media presence, hotels can foster brand loyalty, attract new guests and stay visible amongst their competitors.

How can hotels use social media?

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Hotels can use social media to do everything mentioned above.

For example, showcasing their amenities and services through great imagery and videos, by promoting special offers and engaging with guests.

Encouraging guests to share their experience on social media is a fantastic way to leverage this channel. User generated content is becoming increasingly important. Additionally, influencer marketing plays a huge part here, driving the visibility of your hotel across social media.

You also have the option to get involved with paid advertising to effectively reach potential new guests.

What kind of content should hotels post?

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A wide range of diverse content that appeals to your specific target audience and their interests tends to work best.

This usually includes a mix of high-quality images and videos of your hotel, behind-the-scenes glimpses of the hotel, upcoming events, guest reviews and photos and surrounding location shots.

It’s important to share a range of content. Don’t fill up feeds with professional photography of your property – mix it up a little. Share user-generated content, educational content, travel tips, location guides etc.

How can you measure the success of social media?

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There’s plenty of analytics tools that track things such as engagement rates, click-through rates , follower growth etc.

These numbers are good indicators of the effectiveness of your content, postings and strategy.

It’s also important to track whether specific social media campaigns are driving direct bookings. An analytics platform such as Google Analytics can provide this insight.

Here at Arise Hotel Marketing, we provide our social media clients with in-depth monthly reports outlining the performance of their social media channels and what that means for their hotel.

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