The Solution
Taking on board all the information we’d gathered from our meeting with Amie in what we call the setup interview, and capitalising on the experience we’d already had working in the hotel industry, we formulated and carried out a tailored social media strategy which included the following…
Active feeds
We produced fresh, regular, quality content across their Twitter & Facebook feeds—building awareness, links and bookings.
Promoted offers
We promoted special offers through Facebook—maximising ad spend, generating sales.
Positive social press
We were able to make the most of positive social press which they just didn’t have the time to tend to in-house. We responded and retweeted on their behalf, saving them time and building their reputation.
Balanced messaging
We liaised with the team and created a monthly plan. This helped to ensure messaging stayed balanced and appealed to every corner of their following (from hotel guests to spa users, adrenaline junkies to foodies) and stayed in sync with Amie’s sales goals and broader marketing efforts.
Targeted cross-platform approach
With the above in mind we took a targeted cross-platform approach, focussing efforts on the most relevant platforms for the target customer. Facebook took the focus for weddings and hotel news, while Twitter messaging focussed on corporate clients and leisure activities.
Weekly blog posts
We also wrote short weekly blog posts on their behalf—building awareness, activity and representing their love of local businesses with content about community events and awards.
Competitions
In addition we ran competitions through Facebook and Twitter which were very well received, helping to gain new customers and retain existing ones. Each campaign was designed to increase follows and likes, increased reach or gather email addresses of potential customers.
