Great National Hotels is a hotel group with a number of hotels across Ireland and the UK.
To enhance their online presence, brand awareness and to drive more direct bookings, Great National Hotels were looking for an agency to manage their social media channels for them.
The main objective of our partnership was to promote Great National Hotels and their properties through strategic social media management.
It was important that social media was used to increase brand exposure, drive more traffic to their website and increase the number of direct bookings.
To achieve the above, we created a bespoke social media strategy specifically tailored to Great National Hotels’ business goals and target market.
As part of this, we created a customised social media calendar populated with regular posts showcasing their offerings, seasonal promotions, events and more, all planned well in advance.
Our expert social media team created engaging and informative copy, coupled with visually appealing imagery that showcased the Great National Brand perfectly. Each post was designed to fit perfectly with the brand’s tone of voice and follow their brand guidelines.
We maintained regular, consistent posting on both Instagram and Facebook to ensure the brand remained active and visible. This included regular posting, stories and engagement with followers.
Since working with Arise, Great National Hotels have seen significant growth in their social media. Facebook reach has increase by over 200% and Instagram reach is up 97%, resulting in some fantastic engagements.
This consistency and thorough approach means their brand visibility has seen a great uplift!
For more information how we can help with your social media management, get in touch.
