The Solution
With this clear understanding of the need for digital marketing, we were tasked with the challenge of maintaining quality marketing output befitting of the historic hotel, liaising with and freeing up the hotel’s team and providing a better return on their existing marketing spend.
We were able to capitalise on our existing experience working with luxury brands and hospitality clients to formulate and carry out a broad digital marketing strategy providing…
Managed online reputation
We managed their valued reputation across digital platforms such as Tripadvisor and Facebook, through regular updates to profile information, and monitoring and responding to reviews, improving brand perception, customer retention and visibility.
Full digital provision
We were able to provide full cover for all their digital channels in-house, with regular input across social media, search, email, pay per click, website and OTAs, review sites and third-party listings.
Social media chat cover
We monitored and responded to incoming enquiries and questions from existing and new customers on a daily basis, saving the time of hotel staff, and increasing conversions by informing customers and encouraging them to complete bookings.
Vibrant social media marketing
Using existing content, liasing with the team and gathering content on regular visits to the venue, we created vibrant content across their social media feeds on Facebook and Twitter, later introducing and growing a presence on Instagram too. Using well-written text consistent in tone, high quality photography, occassional competitions and strategic use of advertising spend, we were able to provide growth, engagement and ROI across all channels.
