The Solution
With a focus on strong visuals and highlighting the luxury aspects of the hotel, we carry out a social strategy to increase the number of page likes and followers, but always with an overarching goal of improving direct bookings on the Losehill website…
Fresh, regular, quality content
We produce fresh, regular, quality content across the Losehill Twitter & Facebook feeds. We ensure all content is relevant and interesting to their audience, without bombarding them with overtly “salesy” posts.
Promoting special offers
We work with the team to develop special offers at key periods and use advertising budgets to help drive sales.
User generated content
Losehill are fortunate to have customers who are passionate about their brand, and who regularly post pictures of their visit on social media. We use these images to create a sense of excitement and “FOMO” to help engage potential visitors.
Representing the full offering
We ensure messaging is balanced and represents all areas of Losehill House’s offerings to guests. While there may be periods where certain products or packages need more attention, it’s always best to give a full picture of what visitors can expect from their visit.
Cross-platform approach
While Twitter is a more instant and time sensitive platform, we post lighter, more fun content there, while keeping Facebook more consistent in terms of imagery, and using it as a platform to promote offers, important news, and driving traffic to the website.
Competitions
Competitions are a great way of gaining page engagement and reaching new audiences. We run occasional competitions on the Facebook page to help widen our reach and gain new page likes.
