Broome Park Hotel
Broome Park Hotel
Strengthening search visibility and discoverability for a historic Canterbury hotel
85%
Increase in Ranking Keywords
121%
Increase in Keywords Ranking on Page 1
45%
Increase in Google Impressions
Broome Park Hotel in Canterbury partnered with Arise Hotel Marketing to strengthen their online visibility and grow organic traffic across their key offerings, including stays, weddings, golf, dining, and spa experiences.
While the hotel already had some presence in search, they were missing opportunities for broader discoverability, particularly for high-intent regional searches such as “hotels in Canterbury”, as well as service-led searches tied to weddings, dining, and experiences.
They needed an SEO strategy that would improve rankings, expand keyword reach, and ultimately bring more potential guests to the site.
Our SEO campaign for Broome Park focused on three core goals:
Increase organic visibility across all services
Not just brand searches, but broader discovery terms covering accommodation, weddings, dining and golf.
Grow organic traffic from high-intent searches
Driving more users actively researching hotels in Canterbury and Kent.
Strengthen the technical and structural SEO foundation
Ensuring the website supported long-term growth, not just short-term ranking gains.
To achieve these outcomes, we implemented a full SEO strategy tailored specifically to Broome Park’s audience, location, and commercial priorities.
We began with detailed keyword research across all core areas of the business. This identified opportunities beyond the obvious brand terms, including competitive regional searches and experience-led queries.
We then optimised:
Page titles and meta descriptions
Core landing page content
Internal linking structure
Heading hierarchy and topical relevance
This helped Broome Park appear more prominently for searches such as hotels in Canterbury, luxury hotels in Kent, and more.
We addressed technical elements that impact how search engines crawl, understand, and rank the site.
This included:
Indexability checks and crawl improvements
Performance and usability enhancements
Structured data improvements
Strengthening page structure and content hierarchy
These changes ensured the site was technically sound and ready to support sustained growth in rankings.
To expand Broome Park’s search footprint, we introduced a content approach focused on real user intent.
This included:
New optimised landing pages targeting key services
Location-driven content capturing Canterbury and Kent searches
Supporting content designed to build authority and internal linking strength
This helped the site rank for a much wider range of queries, bringing in visitors earlier in the decision-making process.
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Total ranking keywords increased by 85%
Keywords ranking in the top 3 positions increased by 39%
Keywords ranking on page 1 increased by 121%
Across the campaign, we’ve seen strong movement for both brand-led and competitive regional terms, including:
Hotels in Canterbury – moved onto page 1
Hotel Canterbury – improved by 32 positions
Luxury hotel Canterbury Kent – now ranking position 2
Afternoon tea Canterbury Kent – now ranking position 2
Hotels by Canterbury – moved up 12 positions
Hotel Canterbury – climbed from position 44 → 12
Alongside this, Broome Park maintains dominant positions for brand searches, reinforcing their authority in the local market.
