Email Marketing

Email marketing for hotels

Hotel email marketing that's guaranteed to increase your direct bookings, traffic and awareness.

Scroll down arrow Scroll down arrow

A powerful & cost-effective way to generate revenue

Email marketing can be a powerful and cost-effective way to build repeat custom and generate revenue for hotels, capturing customer attention with a guaranteed spot in their inbox.

hotel 2

Strategies to grow healthy email lists

For email marketing to be effective, you need to implement strategies to grow healthy email lists, as well as treat customer data with care and remain GDPR compliant.

We’re able to advise and implement fully compliant email marketing solutions for your hotel.

hotel 1

Effective email campaigns written for you

We liaise with you and your team to understand your messaging and marketing priorities, and then craft email campaigns sharing news and offers with your audience.

We compose emails and give you the opportunity for sign-off before the message is sent to your audience.

country house hotel 2

Unlock revenue through email automation & integration

You can also benefit from improvements to your transactional emails, email marketing automation and integrations with third-party systems such as booking engines, PMS or CRM platforms.

We’re able to provide the web development and email marketing know-how that can unlock revenue and retention through confirmation, reminders, follow-ups, loyalty schemes and upsell campaigns.

kevin angelso TArrnDJuxak unsplash scaled e1714136818933
quote blue

“Professional, responsive, with strong technical support, always looking for opportunities to drive us forward.”

Paul Roden

Losehill House Hotel & Spa

quote blue

“The team at Arise have done fabulous job of maintaining the Coniston Hotel’s social media for the past 4 years. Myself and the team have found them invaluable. Highly recommended for engaging online customers and producing quality content.”

Amie Capstick

The Coniston Hotel Country Estate & Spa

quote blue

“Arise have helped us grow our online presence for a number of years now. The work undertaken has allowed us to maintain a good spot on Google and ultimately helped boost our bookings.”

Laura Ball

The Peacock at Rowsley

quote blue

“Investing in our digital marketing has been extremely worthwhile. We have been able to communicate with a large proportion of our customers in new ways which has seen our revenue increase.”

Paul Roden

Losehill House Hotel & Spa

Arise 37 1

Why we’re different

increase guaranteed icon

Increase guaranteed

We believe in what we can do for you – if you don’t see an increase through what we do within 3 months of working together, we refund 100% of our fees.

no fixed contract icon

No fixed contract

We don’t tie you in to a long-term contracts, instead contracts are 1-month rolling, and you can change level when you require.

transparent reporting icon

Transparent reporting

We’re open and honest about progress, sharing a report with you every month, along with regular strategy calls and proactive suggestions.

love

We love hotels

With years of industry-specific experience as a hotel marketing agency, we’ve developed a deep knowledge and passion for hotels and the hospitality industry.

Get in touch Please wait…

Our email marketing process

Arise 32

1

Audience optimisation

Initially, we’d analyse your current audience and data list and ensure it’s segmented effectively.

Segments based on criteria such as booking history, guest preferences, geographical location and engagment levels will allow us to tailor messages to specific sub sets of customers.

Arise 6

2

Campaign design

Once we have a well optimised audience, we begin creating the campaigns.

It’s important to create visually appealing emails that are easy to read and feature clear call to actions.

We ensure all email templates are mobile-friendly and showcase your property in the best possible light.

Arise 15

3

Optimisations

After sending the campaigns, its crucial to track their performance.

Monitoring metrics including click-through rates, open rates and overall ROI help us understand what resonates with your audience.

Based on this information, we can then optimise future campaigns for better performance.

Email Marketing FAQs

What is email marketing?

+

Email marketing involves sending emails to a list of subscribers, usually potential and returning guests, with the objective of promoting the hotel’s services, sharing news and promoting special offers.

It’s a fantastic way to communicate directly with guests and build brand loyalty and repeat bookings.

How can you grow your email list?

+

Ethically building an email list is crucial to a successful hotel email marketing campaign.

Offering incentives and clear communications about the benefits of signing up is important.

Here at Arise, we can offer effective, GDPR-compliant strategies to help you build your email list.

How can you measure the success of email marketing?

+

Measuring the success of email marketing means tracking specific KPIs. This includes tracking open rates, click through rates and conversion rates.

Most email marketing tools provide comprehensive analytics to help you track the success of your campaigns. If set up correctly, you should also be able to track key numbers with Google Analytics.

Our email marketing clients rely on our handy monthly reports which provide a deep dive into the success of email campaigns, providing helpful and actionable insights and feedback.

Related News & Insights

More Services

Digital Marketing

Digital Marketing

Hotel marketing designed to take back control and cut commissions by increasing your direct bookings and the traffic coming through your channels.

Find out more Please wait...
SEO

SEO

SEO services that help people discover your hotel on search engines.

Find out more Please wait...
PPC

PPC

PPC services that quickly get your hotel excellent visibility on search engines to encourage more direct bookings, all for an impressive ROI!

Find out more Please wait...
Social Media

Social Media

Content, reputation management, customer liaison, social advertising, and revitalising your social media channels.

Find out more Please wait...
Meta Search

Meta Search

Increase your direct bookings and save on hefty OTA commissions whilst increasing your exposure.

Find out more Please wait...
Websites

Websites

The websites we produce for hotels are always visually stunning and drive more direct bookings.

Find out more Please wait...