Hotels need to ensure that their websites cater to visitors, no matter where in the world they are.
By optimising your hotel website for a global audience, not only will you broaden your customer base, but also create a user-friendly experience for all your visitors and drive direct bookings from around the world.
In this post, we’ll identify top tips for hoteliers to ensure their hotel’s websites are more appealing and accessible to international visitors.

Multi-Language Support
Offering web content in multiple languages is one of the most effective ways to ensure your website is accessible and user-friendly for all its visitors.
Implementing a language selector makes the site more approachable for non-English speakers and helps them to navigate through everything your website has to offer far more easily.
If your website is WordPress-based, there are plenty of plugin options that can provide accurate translation options. For example WPML, or Translate Press. Both of these plugins provide access to a variety of languages and both automatic and manual translations.
It’s important to consider your primary target audience – who are they and where are they based? You can then focus your site on the languages spoken by your main international target markets.
During the booking process, it’s likely this feature will be controlled by your booking engine and booking engines such as Mews, Cloudbeds and Siteminder have this feature pre-built.
One thing that should always be considered is the quality of the translation. The translated content must maintain the same quality as your original avoiding ‘machine-like’, and ‘clunky’ translations. Try and get a native speaker to review your translations for the utmost accuracy.
Currency Converters
Currency is an extremely important factor when it comes to booking a hotel room and displaying prices in multiple currencies can make the booking process far easier for international visitors.
It’s likely this feature will be controlled by your booking engine, and booking engines such as Mews, Cloudbeds and Siteminder have this feature pre-built.
However, try to think about other areas on your site aside from room bookings where prices are displayed and consider whether these can be flexible. For example, do you sell gift vouchers, spa packages, etc?
If these are managed directly on your site, several multi-currency WordPress plugins can help here.
Search Engine Optimisation (SEO) for International Audiences
SEO for hotels is important, no matter who’s discovering your site. If you want to be found online in other countries, then it’s important to optimise your hotel’s website for international search engines.
This means considering things such as localised keywords and region-specific content.
It’s also important to ensure your website is technically optimised for international searches. Using hreflang tags (an HTML attribute that’s used to specify the language and geographical targeting of a webpage) is key to tell search engines which language to show in different countries.
Globally Fast Loading Times
Website loading speed is one of the most important factors when considering user experience. Sometimes international visitors can experience slower loading times, so it’s crucial to tackle this where possible.
Using a Content Delivery Network (CDN), which is a “geographically distributed group of servers that caches content close to end users”, distributes your website’s data globally so it loads quicker no matter where it’s being visited from.
Flexible Support For International Guests
Offering a good experience for international guests goes beyond the website. It’s important that there’s clear and accessible customer support available, no matter where in the world your guest is getting in touch from.
This could include email support in multiple languages, phone support with country codes or even a chatbot with the capability to handle different languages. For example, Tidio can support multiple languages.
Wrapping Things Up
By optimising your hotel website for international guests, you can significantly enhance the user experience and increase your global reach.
With a few strategic adjustments, your hotel can stand out in the global market and attract more direct bookings from international visitors.