Pädaste Manor, an exclusive luxury hotel located on the island of Muhu in Estonia, approached us with the goal of increasing its online visibility and generating more direct bookings. The aim was to rank not only for long-tail terms related to its unique experiences and prime location.
Our work focused on four main goals:
Keyword Optimisation
We began with detailed keyword research to uncover opportunities across all areas of the business, from luxury stays and wellness packages to events and dining. We then optimised titles, meta descriptions, and on-page content to increase relevance and search visibility.
Technical SEO Fixes
We resolved site speed issues, improved mobile usability, ensured full indexability, and implemented structured data, making the site both search engine-friendly and easy for users to navigate.
Targeted Content
We created new, well-optimised landing pages and strategically developed content to attract qualified visitors and improve conversions.
Advanced Tracking & Insights
We implemented all tracking from scratch, allowing Pädaste Manor to accurately identify the source of bookings, the performance of each channel, and revenue generated by room type and market.
PPC for Strategic Markets
We developed targeted Google Ads campaigns for key markets such as the Denmark, United Kingdom, Germany, and Nordic countries. Ads highlighted the hotel’s luxury, exclusivity, and unique experiences, using high-intent keywords and bid adjustments to maximise ROI.
In just four months, Pädaste Manor saw outstanding growth, with keywords increasing by 15.57% in Estonia and 49.06% internationally.
Revenue also surged by more than 246.95%, reflecting the impact of our combined SEO and PPC strategy.
This integrated approach not only elevated the hotel’s national and global visibility but also attracted a highly targeted audience, driving a rise in direct bookings and overall revenue.
