Losehill House Hotel & Spa
Losehill House Hotel & Spa
Utilising social media to raise the profile and showcase the USPs of a unique Peak District spa hotel
Losehill House is a 4* hotel and spa located in the heart of the Derbyshire Peak District, and we have been privileged to have been working with them for a number of years.
Owner of Losehill House, Paul, was looking for an agency who could help raise the profile of the hotel, while showing off the unique features and offerings such as the luxury spa and double AA rosette awarded restaurant.
Time and know-how was an issue for the team at Losehill, however we have been working with them to develop great content to drive engagement to their feeds, which has ultimately lead to increased bookings.
With a focus on strong visuals and highlighting the luxury aspects of the hotel, we carry out a social strategy to increase the number of page likes and followers, but always with an overarching goal of improving direct bookings on the Losehill website…
We produce fresh, regular, quality content across the Losehill Twitter & Facebook feeds. We ensure all content is relevant and interesting to their audience, without bombarding them with overtly “salesy” posts.
We work with the team to develop special offers at key periods and use advertising budgets to help drive sales.
Losehill are fortunate to have customers who are passionate about their brand, and who regularly post pictures of their visit on social media. We use these images to create a sense of excitement and “FOMO” to help engage potential visitors.
We ensure messaging is balanced and represents all areas of Losehill House’s offerings to guests. While there may be periods where certain products or packages need more attention, it’s always best to give a full picture of what visitors can expect from their visit.
While Twitter is a more instant and time sensitive platform, we post lighter, more fun content there, while keeping Facebook more consistent in terms of imagery, and using it as a platform to promote offers, important news, and driving traffic to the website.
Competitions are a great way of gaining page engagement and reaching new audiences. We run occasional competitions on the Facebook page to help widen our reach and gain new page likes.
