The Solution
Depicting an accurate online image
The first action required from us, as laid out in the strategy, was to work towards creating a tone and image fully reflective of The H Boutique Hotel. This was achieved through attending meetings at the hotel on various occasions to get a feel for the character of the establishment and establishing who the target customers are through discussions with staff members, competitor research, and our inside knowledge gained from working with other brands and businesses in the hospitality industry.
Showcasing USPs
We began creating and scheduling posts that put high quality, elegant imagery showcasing the various USP’s of The H Boutique Hotel at the forefront of the content. We ensure this strikes the right balance between showcasing the food, hotel interiors, room interiors, and upcoming events and offers, to give potential customers a good idea of the entire package The H Boutique Hotel has to offer. Every post is drafted with the target audience and overall strategy in mind, to ensure the wording and the imagery used is consistent and relevant.
Growth in following and engagement
Now an accurate image has been depicted of the hotel on social media, the focus has turned to growing the following and engagement rates through paid Facebook advertising campaigns. We’re now at a stage where we have a refined audience that are likely to engage with the content and build a relationship with the page, increasing the chances that they will go on to become customers.
