Explore what Generative Engine Optimisation (GEO) means for your hotel’s visibility, and how to adapt your SEO strategy for the AI era with Matheus Barancelli, Search Marketing Specialist at Arise Hotel Marketing.
Discover the ways AI search is changing how guests find hotels, and gain actionable tips to help you stay competitive in this changing landscape.
Search Specialist
Matheus graduated in Business Administration from Universidade Paranaense in 2009 and earned a Master’s in Social Innovation and Entrepreneurship from Universidade de Coimbra in 2017.
His multidisciplinary background enables a proactive approach to problem-solving. He’s passionate about search marketing and technology and has experience working in the UK, US, and Brazilian markets.
Outside of work, he enjoys cooking, playing the guitar, travelling, and watching football and he’s fluent in three languages!
