Objectives
Our SEO campaign had three key goals:
- Get them ranking higher for both specific long-tail and high-volume keywords across all areas of their business.
- Increase organic traffic and visibility to bring in more direct bookings and event enquiries.
- Strengthen their website’s technical SEO, ironing out any issues and improving the user experience.
Strategy
To hit these targets, we put a comprehensive SEO strategy in place:
- Keyword Optimisation: We dug deep into keyword research to find the best opportunities, tweaking meta titles, descriptions, and on-page content to make them work harder in search results.
- Technical SEO Fixes: We made sure the site was running technically sound, fixing issues like page speed, mobile usability, broken pages, structured data errors, and indexability issues.
- Content That Works: We created a SEO-friendly, benefit-driven content strategy focused on search intent. By developing landing pages, blog posts, and local guides we were able to attract and engage the right audience, increasing visibility and improving conversion rates.
- UX & Conversion Tweaks: We improved key pages to make them more user-friendly, keeping visitors engaged and increasing direct bookings.
Results
In just six months, our SEO work made a huge impact:
- 764% increase in clicks for primary search terms.
- 406% increase in impressions for primary search terms.
- 73% improvement in the average position for primary search terms.
- 40% increase in keywords ranking in the top 10 positions.
- 75% increase in keywords ranking in the top 3 positions.
Some key rankings:
- ‘Blackpool Hotels’ – Position 1
- ‘Hotels in Blackpool’ – Position 1
- ‘Blackpool Hotel’ – Position 1
- ‘Best Hotels in Blackpool’ – Position 1
- ‘Blackpool Hotels Seafront’ – Position 1
- ‘Luxury Hotel Blackpool’ – Position 1
For more information on how we can drive your hotel SEO forwards, get in touch for a free discovery call!
